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The Paradox of "Newness" in Personal Branding

In an age where templates and AI-generated content are everywhere, many people use different styles in their posts However, long exposure to these different styles can make us feel "numb" to design

The Paradox of "Newness" in Personal Branding

In an age where templates and AI-generated content are everywhere, many people use different styles in their posts. However, long exposure to these different styles can make us feel "numb" to design.

The Paradox of Choice

New templates and AI-generated styles surface every day. This creates a paradox: what we call "new" doesn't actually feel "new" anymore because we see it every day.

![Alt: A circular arrow diagram showing the repetitive cycle of finding and using new styles, representing the design paradox]

A Different Approach: Consistency Over Novelty

Most people don't actually recognize the specific templates you use; they only care about how the content is presented. In fact, it takes more mental energy for the brain to process a brand-new layout every time.

So, I asked myself: What if I stand out by reusing the same template over and over again? Would it feel "newer" than using a new template every day?

Alt: A lightbulb icon representing the strategic idea of using consistency as a tool to stand out

The Result of One Year of Consistency

I have been reusing this exact carousel for over a year—in college, at work, and even for informal discussions. The funny thing is, people now easily recognize me by my color pattern alone, yet they rarely remember a random template they only see once.

Alt: A fingerprint icon symbolizing a unique and recognizable personal identity through consistent design

Unifying My Digital Presence

Even though people like new things, they often crave something consistent. With that in mind, I decided to apply my signature color pattern across my entire digital footprint, from LinkedIn and GitHub to my personal website.

1. LinkedIn & GitHub

I aligned my professional profiles to ensure a seamless transition for anyone looking at my work.

![Alt: Screenshot of Muhammad Zaini's LinkedIn profile showing the consistent dark theme and yellow accent colors] ![Alt: Screenshot of Muhammad Zaini's GitHub profile showing the same visual identity and "ζ" logo]

2. The Personal Portfolio

The final destination is my website, where the branding comes together in its full form.

Alt: Screenshot of Zaini's Portfolio Website showcasing the unified 'Game Developer' branding and project gallery

How do you improve your branding? Do you prefer constant evolution or doubling down on consistency? Tell me your thoughts!

Explore the live experience at zaini-portofolio.vercel.app